Our Mission
Soulfire exists to Reclaim the Ritual.
Choose presence over escape.
Feel better—now, and tomorrow.
Our Values
Transparency in Marketing
We honor real people, real moments, and honest storytelling. When our community shares Soulfire moments, we always give credit where it’s due.
Elevating Well-Being into Modern Social Life
We create beverages that balance wellness with indulgence — making it easier to feel good and stay present in the moments that matter.
Community Growth and Empowerment
We offer a thoughtful alternative to alcohol and other substances — designed to support relaxed, meaningful social experiences without the downsides to help you tune in rather than zone out.
Good Manufacturing Practices (GMP)
From carefully sourced ingredients to responsible production, every batch is independently tested and held to rigorous quality standards. We believe quality is an ongoing process — always listening, always improving.
Soulfire was born from bonus life.
In 2020, our founder, Chris, survived a motorcycle collision with a black bear that left him with severe injuries, including a lacerated liver. Alcohol — even a casual drink — was no longer an option.
As he experienced the clarity that came with removing alcohol, Chris began exploring botanicals that support physical and mental well-being. In 2024, he discovered kanna — a plant that resonated immediately.
From Experiment to Elixir
Chris began sharing kanna with friends across his skydiving, rock climbing, and music communities. The impact was clear. A functional beverage became the natural next step — designed for health, connection, and a movement.
He personally formulated over 150 small batches — refining each through feedback from friends and family, under the guidance of a beverage scientist, to arrive at a novel stack of ingredients.
From Vision to Launch
Fourteen-hour days became routine as Chris simultaneously continued work as a custom pool tile contractor, fully self-funding Soulfire’s development and launch — sustained by grit, vision, and more than a few precooked rotisserie chickens. After eight months, the phoenix mark emerged — rebirth, fused with a heart for connection and vitality.
When an early 2oz drink format didn’t land, Chris moved forward with the full Soulfire vision: carbonated 12oz cans. Guided by a friend, Chris learned the design tools himself and took the can design into his own hands. He then personally drove pallets of printed cans across the country — through Midwest ice storms — to secure the production window with a trusted co-packer.
Forged under pressure.
Anchored by friends and family.
Fueled by pure stoke.
Soulfire carries the same vibrant lust for life that friends and family have always known Chris for.
We’re honored to share it with you.
Embrace the you that's actually here.
Right here.